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eCommerce, especially for lifestyle products can use Pinterest to generate interest and traffic for now products. Contests, hashtags and other tactics can be leveraged to introduce images of new products or product lines to an existing fan base. Pinterest is very visual, so use image that carry the product benefits or campaign values well.

Pinterest is growing rapidly over the past months and retailers that have not embedded Pinterest ‘pins’ or call to action related to Pinterest should act soon.

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